There are four main methods of generating web traffic for a website, each with their own perks and drawbacks. Which methods work best almost always depends on the individual website publishers involved, although in many cases all four can be utilized effectively, if the publisher in question is willing to put up with the requisite workload.
In this article we are going to take a quick look at the traffic generating method known as search engine optimization. Although we will not have enough time or space to give a complete run through of everything that you could possibly learn about search engine optimization, we should have enough time to cover everything you need to know.
The basic premise behind search engine optimization as a concept is to garner as much traffic for your site as you can via the search engines of the world wide web, such as Google, Bing and Yahoo. As millions upon millions of online searches are made every single day, it obviously stands to reason to believe that you could potential find a grand sum of visitors for your site from amongst this vast number.
How then do you go about turning this belief into a reality? Well, as you may well imagine, you do so through lots of hard work. Search engine optimization is not an easy method to undertake in order to generate visitors for your site, but it can be an effective one, if done correctly.The key goal is to attain as high a ranking spot on any given results page, on any given search engine.
There are essentially two key aspects to any given search engine optimization strategy for any type of website, regardless of the niche of operations that it exists within. These are the regular creation of original content and the building of links between your site and others of a vaguely similar nature.
The content almost always takes the form of written articles. Why is this the case? Well, there are two reasons really. One, they allow you to effectively utilize your website’s chosen keywords and two, because everybody else is doing it.
Keywords are important because they allow the search engines to determine exactly what search terms should display links to your site as a result. If you are negligent about the keywords you use in your articles, the chances are very high that you will not attract the visitors that you are hoping for. This is an important thing to get right because website visitors are only worth what they are willing to spend on your site, and if you therefore attract visitors who have no real interest in what your website is selling, they are unlikely to spend anything at all on your site.
Do not however, over use your keywords, once you have determined which ones work best for your website’s needs. Use one in the title of your article, one in the first paragraph,and another in the last. No more. On very rare occasions you may get away with putting a couple more in the main body of your article, but this should not be done on a regular basis, as the search engines frown on such keyword flooding.
The main body of your article should be around eight hundred and fifty words in length. Any less than eight hundred and any more than one thousand and the effectiveness of the articles tends to wain significantly.
You should look to post at least five articles a week, but for best results, you should ideally look to post a new article every single day. Your competitors almost certainly will, and competition for ranking spots on the search engine results pages is fierce in even the most mundane of marketplaces.
Now, that we have covered the articles, onto the link building. It is important to build links with similar websites to your own, in order to show the search engines that you play a valued and respected role within your site’s chosen niche. This is evidenced, in the search engine’s eyes at least, more by the quality of the sites that you manage to link with than by the quantity. A large quantity of highly respected websites is obviously better than a smaller quantity, but links with a large quantity of poorly heralded sites will not perform as well as a few links to sites of high authority.
Amassing a quality portfolio of links can be a tough ask, but over a long enough period of time, it should be eminently achievable.
Search engine optimization is potentially a very lucrative way of generating web traffic for your site, but can also be a lot of hard work. If you have the time and patience required to manage a search engine optimization campaign effectively, then by all means give it a go, if you do not, then you really should look elsewhere for your website’s traffic needs.